Standard Bank Eswatini unveils new brand repositioning

“IT CAN BE” – three short yet powerful words that encapsulate hope, assurance, and optimism about the future. This is a phrase capturing our bank’s courageous outlook for our people and our nation. It is about every LiSwati’s dream for progress and how with the right financial partner they can make it happen. IT CAN BE is the mantle we are embracing in order to lead our people and customers into a bigger, brighter future.

COVID 19 Client Relief Measures 

COVID 19 has taken us out of our comfort zone and challenged our ability and capacity to operate digitally as well as remotely under the new ways of working. Through our Personal and Business Banking in line with our customer centricity strategic pillar, we reached out to our customers to better understand how they have been impacted personally and commercially in effort to offer the much needed relief at their time of need.

The bank has issued credit relief measures of up-to E426.6 Million which has benefitted over 1705 Emaswati in light of the COVID 19 impacts. Reaching our business model has been calibrated to people-focused and delivering on our brand promise which has transitioned from “Making Progress real”, to “Finding new ways to make dreams possible” for our people and client ecosystem. Our strategy continues to focus on ensuring we offer seamless client centric, digital, universal financial service offerings to meet our customer’s needs.

Customer Centricity

At the core of our strategy is our clients. We exist to ensure that at any interaction point with the Brand they are serviced in an exceptional manner. Despite the current terrain we operate in we have intensified our operations at the customer contact centre and to a certain extent our relationship banking to a more remote service offering to limit the number of in-person interactions. We recently launched our newly revived website which is part of the efforts aimed at extending portals where prospective customers can learn more about who we are and our vast tailor-made solutions. Our people and processes are optimized to deliver on our clients’ needs and expectations as they change. We are proud to have been awarded as the best bank in the customer service excellence awards for the past 2 years. Going into this new era we can ensure our clients that this level of commitment CAN BE sustained and improved. 

Digitization

The bank continues to invest in the development of digital channel capabilities across existing channels. The solutions are part of the efforts aimed at ensuring financial inclusion to allow Emaswati to access secure, convenient and affordable banking solutions for saving, transacting and lending. The COVID 19 era continues to challenge us as a business to robustly redefine our client interactions. Our digital capabilities have transformed the Banking sector.

Through online banking, we have enabled a feature that enables our customers to redraw an already existing loans online at the comfort of their home, without having to visit a branch. The solution is based on account conduct and is available to customers within personal banking. We are on a drive to review branch models and operational processes that can ideally be conducted digitally.  We look forward to officially launch the first fully fledged Digital Branch in Siteki following the public outcry on the need for branch services in that area. We are working around the clock to ensure we extend our footprint to enable access to our services across the country.

Universal Financial Organization

At Standard Bank we believe in providing our clients with tailored financial services solutions to give them more time to focus on their personal or business growth. This is why we have a wide array of product offerings ranging from Transactional, lending, Insurance (underwritten by Liberty and ESRIC), Saving and Investment. Standard Bank is committed to continue innovating client centric and digital solutions to enable Emaswati’s dreams to become a reality. Through digitization and leveraging partnerships across key development sectors in alignment with Eswatini’s dream to achieve 1^st world status by 2022 we believe “It Can Be”.